Live! Casino's Privacy Notice

This Privacy Notice applies to Personal Information and Non-Personal Information that we obtain through the Site, our Internet-based services and web-based applications (collectively, the “Services").

When you access or use our Site, you acknowledge that you have read this Notice and understand its contents. Your use of our Site and Services, and any dispute over privacy, is subject to this Privacy Notice and our Terms of Use https://maryland.livecasinohotel.com/about-us/terms-of-use (including any applicable disclaimers of warranties, limitations on damages, and the resolution of disputes).

We may update this Privacy Notice at any time as we deem appropriate. Where the changes are material, we will post them here in advance and, if the changes are likely to affect you personally, we will also attempt to contact you directly (such as via email if we have your email address). It is important that you check back from time to time and make sure that you have reviewed the most current version of this Privacy Notice.

LCH uses information it collects from you through the Site primarily to:

• Understand how visitors use the Site.
• Improve the content and navigation of the Site, and products/services that LCH provides;
• Communicate information to you;
• Conduct marketing and research analysis;
• Deliver casino, hotel, food and beverage, and other services to you;
• Make you aware of products or services that might interest you;
• Defend ourselves in the event of law suits;
• and Engage in other uses as specified in this Privacy Notice or permitted by law.

Personal Information

"Personal Information" refers to information through which you can be identified. We collect Personal Information that you provide voluntarily to us. Some examples of Personal Information that we may collect include your name, date of birth, postal address, telephone number, age, gender, gaming activity, and purchase and reservation information. If you visit Live! Casino & Hotel, Personal Information may include your image in a live video feed that can be viewed on the Site or other LCH websites. Some Personal Information is considered "Confidential Personal Information." Confidential Personal Information is your name in combination with one or more of the following: credit or debit card number, financial account number, street address, driver's license number, state identification card number, passport number, and naturalization number.

In addition to Personal Information that you provide voluntarily to us, we may obtain Personal Information from third parties including, but not limited to, business partners, family members, friends, and entities that direct you to or are located at the Site.

Non-Personal Information "Non-Personal Information" refers to information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or software may transmit certain information to the servers that host the websites you visit. Such information may include, for example, the unique number assigned to your server or Internet connection, your geographic location, and your interactions with the Site, including what pages you view and what information you download. When you visit the Site, your Non-Personal Information may be collected. Non- Personal Information may be linked to Personal Information.

Children’s Privacy

If you are under eighteen (18) years old, do not send any Personal Information about yourself to this Site. In the event that we discover that a child under the age of eighteen (18) has provided Personal Information, we will immediately delete the child’s information. If you are the parent or guardian of a person under 18 and believe that the person has provided us with Personal Information, you may email us at privacy@livech.com

Certain of our areas and activities are intended for persons 21 years old or older. If you are under 21, we ask that you do not access or attempt to access any areas or participate in any activities that are restricted to persons 21 or older.

We collect information directly from you, as well as automatically through your use of our Services.

Information That You Give Us:

Typically, the information we collect directly from you is to establish a user account or hotel reservation, and includes your contact information. You decide how much information to share with us in most cases, but not sharing required information may limit your ability to obtain services from us. Here are some examples of ways in which you might give information to us through the Site:

Registration

You may be asked to complete a registration form and provide Personal Information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including but not limited to, newsletters, contests, sweepstakes, forums, message boards or other subscription-based products/services. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many products and services available on the Site require registration and if you elect not to provide such information, you will not be able to take advantage of those products and services.

Transaction Information

If you conduct a financial or other transaction with the Site or subscribe for any of the products/services offered on the Site, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and/or financial information. In some instances, we may direct you to a third-party vendor site to collect this information from you directly. Even though the collection form may have the look and feel of www.livecasinohotel.com, please be aware you will be giving your information directly to the third-party vendor, and that in some instances such third party vendor's privacy policy will govern the collection of your Personal Information. Please reference the privacy policies available from the third-party vendor’s Web pages for any privacy-related concerns.

We and/or our vendor will use this information to complete the financial or other transaction that you have requested, i.e. to deliver the information, products or other services that you request or purchase, to invoice you in a manner consistent with this Privacy Notice. For your protection, financial information is collected and stored through encrypted means.

Contests or Sweepstakes

We periodically operate contests and sweepstakes through or promoted on the Site that will require registration or the submission of Personal Information. Your Personal Information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. In some instances, a third-party advertiser or sponsor may operate or host a contest or sweepstakes on the Site, and collect your Personal Information. In those cases, where we are not the operator or host of the contest or sweepstakes, we have no control over the information collected and accordingly urge you to review the advertiser’s or sponsor’s privacy policy applicable to the contest or sweepstakes before participating.

Games

When you register to play games promoted on the Site, you may be asked to provide Personal Information.

Newsletters and Site Emails

We may offer newsletters to share information with you about the Site, about MCL, or about our affiliates, business partners, advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.

Surveys or Voting

From time-to-time we may request Personal Information from you in conjunction with a survey or voting poll. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information to the Site. At times, you may have to register to vote or to take part in a survey.

We may collect information from you automatically in a number of ways, including but not limited to the following:

Cookies

As with many websites, the Site uses a technology called "cookies." A cookie is a collection of information that gets stored on the hard drive of your computer when browsing the Internet. These small bits of code automatically identify your browser to the Site whenever your computer is used to visit the Site. Cookies also let us know how many people visit the Site and where visitors go on the Site. In addition, cookies can let us know non-personally identifiable information, like how many times a user has been on certain pages. For registered users, cookies can make using the Site easier for you by saving information such as your passwords or preferences. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising that may be of interest to you. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Site, however, may not provide you with a personalized experience if you have disabled the use of cookies. Some of our business partners (e.g., advertisers) use cookies on our Site. We have no access to or control over these cookies. This Privacy Notice covers the use of cookies by the Site only and does not cover the use of cookies by any advertisers.

Flash LSOs

We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or display content based upon what you view on our Site to personalize your visit. Third Parties, with whom we partner to provide certain features on the Site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.

Flash cookies are different from browser cookies because of the amount of and type of data they gather, and how the data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies please visit: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118.

Web Beacons and Other Tracking Technology

The Site uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on the Site, such as the frequency with which our users visit various parts of the Site. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.

IP Addresses and Click-Stream Data

As is true of most websites, we automatically gather information such as Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the Site.

An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of the Site. We may combine this information with personally identifiable information we obtain from you directly on the Site or any other of our other websites, or from third parties.

Click-stream data is information collected by our computers when you request pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such Non-Personal Information.

When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Behavioral Targeting/ Re-Targeting

We may partner with a third-party ad network to either display advertising on the Site or to manage our advertising on other sites. Our ad network partner might use cookies and Web beacons to collect information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you do not wish to have this information used for the purpose of serving you targeted ads, you may opt-out by sending an email to: privacy@livech.com. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Mobile Devices

When you download and use our services, we automatically collect information on the type of device you use, operating system version, and the device identifier (or “UDID”). Certain features within the Mobile App, such as playing a game, may require you to log into your Facebook account to use them. Your interactions with these features are governed by the privacy policy of the company providing it.

We may send you push notifications from time to time in order to update you about any events or promotions that we or our advertising partners may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level.

Geolocation Data

Using the Mobile App, we may, if you wish, collect your location-based information to serve you and for the purposes of LCH and our advertisers. For example, if you are sitting in our hotel and want us to bring you a drink, you can order and pay for the drink using the Mobile App and we will know exactly where to bring it. If it’s time for lunch, we and other restaurant owners in the neighborhood may want to offer you coupons to encourage you to visit. You can use your smartphone as your room key, and you can share your key with other smartphone users. If you want Lyft, Uber, or other ride services to bring you to our casino and hotel, you can request a ride through our Mobile App, and they’ll know just where to find you. These services are all made possible through the use of geolocation data. Our Mobile App location service is operated for us through Venuetize (www.venuetize.com).

Without you installing our Mobile App, we can still use your phone’s location information to send you alerts and news based on your location, but only if you want us to! This service is made possible through a third-party vendor called Mobile Storm (www.mobilestorm.com). Here is how it works:

By opting into this program on short code 65267 you will be sharing your phone's location with Live! Casino & Hotel. Live! Casino & Hotel may use this information to send you offers, special promotion, deals, news, Info and alerts based on your location! To share your phone's location please text LIVECAS2 to 65267 and reply YES to the text you receive back. Recurring monthly messages Message and data rates may apply Reply STOP at any time to Cancel Reply HELP for additional Help information

This is Mobile Storm’s Privacy Notice concerning your use of their location service:

Live Casino & Hotel’s Location Service is available only on Boost, AT&T, T-Mobile®, Verizon Wireless, Sprint, U.S. Cellular, Virgin Mobile & Cricket Communications. The location service will not be available if the phone is roaming or is turned off. T-Mobile® is not liable for any delayed or undelivered messages. Consent is not a condition of purchase. Other Network Carriers will be added as they become available. You must be 21 years of age or older to use this service. Location coordinates (longitude, latitude, and radius) will be obtained only when we have proper authorization from the user.

Important Message about your Cellular Provider (AT&T, Sprint, T-Mobile, Verizon Wireless and others). This is not a cellular provider application. If you use this application, it may require your cellular provider to disclose your customer information, including mobile phone location information, to the application provider or some other third party. By providing your consent, you authorize your cellular provider to disclose your information to us and third parties to enable this application. Check the application's terms of use and the policies for more information about how the application will collect, access, use or disclose your information. Terms of use and other policies usually are available on the application provider's website. If you aren't comfortable with the application's policies, don't use it. You acknowledge and agree that (1) your relationship with the application provider is separate from your relationship with your cellular provider; (2) your cellular provider is not responsible for this application; and (3) you will hold harmless your Cellular Provider and its subsidiaries, affiliates, officers, employees, agents, successors and assigns from any judgments, claims, actions, losses, liabilities or expenses arising from or attributable to this application or the acts or omissions of the application provider

We've implemented technology and security features and strict policy guidelines to safeguard the privacy of your location information, including:

Maintaining and protecting the security of computer storage and network equipment; Security procedures that require user names and passwords to access sensitive data; Applying encryption or other appropriate security controls to protect location information when stored or transmitted by us; Limiting access to location information to only those with jobs requiring such access. Although we strive to keep your location information secure, no security measures are perfect, and we cannot guarantee that your location information will never be disclosed in violation of these terms (for example, as the result of unauthorized acts by third parties that violate the law).

We respect your privacy. This short code program is managed by mobileStorm. www.mobilestorm.com

Mobile Analytics

We use mobile analytics software to allow us to better understand the functionality of our Mobile App software on your phone. This software may record information such as how often you use the Mobile App, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the Mobile App.

We use Personal Information and Non-Personal Information for non-marketing purposes. Some examples of such use include: (1) processing and fulfilling reservations or purchases; (2) conducting statistical or demographic analysis; (3) customizing your experience at the Site; (4) customizing your experience when you visit our casino, hotel, or restaurants, or visit the neighborhood in which the casino and hotel are located; and (5) responding to your inquiries or other communications.

Except for Confidential Personal Information, we may use Personal Information and Non-Personal Information for our own marketing purposes, including, but not limited to, notifying you of special promotions, offers, and events via postal mail, e-mail, telephone, text message, and other means. Confidential Personal Information will not be used for marketing purposes without your express consent.

We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources such as: (1) companies that match e-mail addresses with postal addresses and other information; (2) credit card verification and credit services; and (3) other resorts, casinos, or properties that are owned, operated, or affiliated with Live! Casino & Hotel.

If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us in accordance with the section below entitled, “What Choices Do You Have About Your Personal and Non-Personal Information?” Opting-out will not prevent your Personal Information and Non-Personal Information from being used for non-marketing purposes.

We may also participate in "interest-based" advertising using various technologies. This means that you may see advertising on our Site tailored to how you browse or shop, or you may see advertising for Live! Casino & Hotel on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for Live! Casino & Hotel, but no Personal Information about you is shared with those third-party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser and/or your device settings for additional information.

You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.

Except for Confidential Personal Information, we may share your Personal Information and Non-Personal Information with our business partners for joint marketing efforts, or for our business partners' own marketing purposes. If you do not want us to share your Personal Information with business partners for marketing purposes, you may opt-out of such sharing by notifying us in accordance with the section below entitled, “What Choices Do You Have About Your Personal and Non-Personal Information?”

Although you may request to opt-out of sharing Personal Information with our business partners for marketing purposes, we may disclose Personal Information to our business partners and other third parties for the following purposes:

• If you enroll in our Responsible Gaming Program (see "Responsible Gaming Program" in Section V below);
• For non-marketing purposes, such as processing and fulfilling reservations, or purchases, or to assist you in obtaining goods or services from third parties at your specific request;
• To comply with a court order, subpoena, search warrant or other valid legal process;
• To comply with legal, regulatory, or administrative requirements of any governmental authorities;
• To protect and defend us, or our affiliates, and all of their or our officers, directors, employees, attorneys, and agents in connection with any legal action, claim, or dispute;
• To satisfy any contractual obligation to indemnify our contractors, business partners or other third parties in connection with any legal action, claim or dispute;
• To enforce the Terms of Use of the Site;
• To prevent imminent physical harm or threats to public safety;
• For use by third-party vendors that LCH may use to perform functions, such as credit card transactions;
• To prevent fraud; To engage in debt collection;
• To keep your credit card on file for future purchases (unless you tell us not to);
• To ensure that minors do not gain entry to our casino;
• and For other purposes with your consent or as permitted or required by law.

Some web browsers may transmit "do not track" signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. LCH currently does not take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.

How to Opt-Out

If you wish to opt-out of receiving solicitations from us or do not want us to share your Personal Information with our business partners for marketing purposes, please fill out the Unsubscribe Form.

Telemarketing

Even if you registered your telephone number on a Do-Not-Call list, certain exemptions may allow us to contact you by telephone. However, to ensure our customers' preferences are honored, we also maintain our own internal do-not-call list. If you would like to opt-out of receiving telemarketing sales calls from us by adding your telephone number to our internal do-not-call list, please complete the online form.

If you become aware of inaccuracies in your Personal Information that you want to correct or you want to delete your Personal Information from our records, please contact us to let us know, but we reserve the right to retain your Personal Information for our reasonable business or legal purposes.

The time periods for which we retain your Personal Information depend on the purposes for which we use it. LCH will keep your Personal Information for as long as we have a reasonable business purpose to do so.

LCH is headquartered in the United States, but uses service providers throughout the United States who in turn may use cloud computing services or cloud storage throughout the world. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.

We are not responsible for the information collection or privacy practices of other websites, including websites operated by our business partners or other third parties. You should review and understand the privacy policies posted on any linked sites you visit before using those sites or providing any Personal Information

We take what we believe are reasonable security measures to protect the privacy of your Personal Information. However, no security system is impenetrable, and our computer systems could become accessible through a security breach in spite of our precautions.

Live! Casino & Hotel supports responsible gaming. We train and educate our team members to help our guests understand what resources are available if they need to seek help for a gambling disorder. We rigorously follow state laws, and we restrict minors from entering our casino floor or participating in gambling activities.

Help is out there. If you or someone you know has a gambling problem, assistance is available now:

Maryland Alliance for Responsible Gambling: https://www.mdgamblinghelp.org/ or call 1-800-GAMBLER

 

In order to help compulsive gamblers battle their addiction, the state of Maryland enables them to ban themselves from gaming establishments. To find out how, click here.

This supplemental notice is for the benefit of people who either live in California or who are domiciled in California but temporarily live elsewhere.

You may forward any question or concern regarding this Privacy Notice or the use and disclosure of Personal Information to Live! Casino & Hotel's Privacy Officer by E-mail.